charity campaign
Social Development centre
Waterloo Region, Ontario, Canada
The Social Development Centre of Waterloo Region is an organization focused around social development issues in the region, including housing, income disparity and community development. While the organization is a strong presence and provider of resources, they struggle with a consistent message and brand identity across platforms.
Work on this project includes
Research analysis of market (SWOT), company overview, target audience & personas, design research , corporate communications audit, brand analysis, marketing proposal, and building a brand book.
